E-Learning for Healthcare Marketers: Lessons from the Journalism Industry


Tim Strickland at the Healthcare Marketing Blog:

“One need only examine the recent carnage in the journalism industry to see what can happen in any field that collectively doesn’t keep itself up to date. Irrelevancy is a sad, dark place.

So, it begs the question: In healthcare public relations and marketing, are we keeping ourselves up to date?

Well, yes. And no.

As I view the state of hospital communications, here are four areas where we’re making progress, but not quickly enough:”

Read Strickland’s entire post here.

It’s your turn.  If you work in marketing communications, or a related field, what are your perceptions about the current, digital communications ecosystem, or lack of it, in that field?

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